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Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes

Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes Social behavior is ordinarily treated as being under conscious (if not always thoughtful) control. However, considerable evidence now supports the view that social behavior often operates in an implicit or unconscious fashion. The identifying feature of implicit cognition is that past experience influences judgment in a fashion not introspectively known by the actor. The present conclusion—that attitudes, self-esteem, and stereotypes have important implicit modes of operation—extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology. Methodologically, this review calls for increased use of indirect measures—which are imperative in studies of implicit cognition. The theorized ordinariness of implicit stereotyping is consistent with recent findings of discrimination by people who explicitly disavow prejudice. The finding that implicit cognitive effects are often reduced by focusing judges’ attention on their judgment task provides a basis for evaluating applications (such as affirmative action) aimed at reducing such unintended discrimination. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychological Review American Psychological Association

Implicit Social Cognition: Attitudes, Self-Esteem, and Stereotypes

Psychological Review , Volume 102 (1): 24 – Jan 1, 1995

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Publisher
American Psychological Association
Copyright
Copyright © 1995 American Psychological Association
ISSN
0033-295x
eISSN
1939-1471
DOI
10.1037/0033-295X.102.1.4
Publisher site
See Article on Publisher Site

Abstract

Social behavior is ordinarily treated as being under conscious (if not always thoughtful) control. However, considerable evidence now supports the view that social behavior often operates in an implicit or unconscious fashion. The identifying feature of implicit cognition is that past experience influences judgment in a fashion not introspectively known by the actor. The present conclusion—that attitudes, self-esteem, and stereotypes have important implicit modes of operation—extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology. Methodologically, this review calls for increased use of indirect measures—which are imperative in studies of implicit cognition. The theorized ordinariness of implicit stereotyping is consistent with recent findings of discrimination by people who explicitly disavow prejudice. The finding that implicit cognitive effects are often reduced by focusing judges’ attention on their judgment task provides a basis for evaluating applications (such as affirmative action) aimed at reducing such unintended discrimination.

Journal

Psychological ReviewAmerican Psychological Association

Published: Jan 1, 1995

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