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Motivational Factors in Decision Theories: The Role of Self-Protection

Motivational Factors in Decision Theories: The Role of Self-Protection This article reviews the standard economic and cognitive models of decision making under risk and describes the psychological assumptions that underlie these models. It then reviews important motivational factors that are typically underemphasized by the standard theories, including the motivation to protect one's self-image from failure and regret. An integrated view of decision making is offered on the basis of a more comprehensive set of psychological assumptions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychological Bulletin American Psychological Association

Motivational Factors in Decision Theories: The Role of Self-Protection

Psychological Bulletin , Volume 113 (3): 11 – May 1, 1993

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References (109)

Publisher
American Psychological Association
Copyright
Copyright © 1993 American Psychological Association
ISSN
0033-2909
eISSN
1939-1455
DOI
10.1037/0033-2909.113.3.440
Publisher site
See Article on Publisher Site

Abstract

This article reviews the standard economic and cognitive models of decision making under risk and describes the psychological assumptions that underlie these models. It then reviews important motivational factors that are typically underemphasized by the standard theories, including the motivation to protect one's self-image from failure and regret. An integrated view of decision making is offered on the basis of a more comprehensive set of psychological assumptions.

Journal

Psychological BulletinAmerican Psychological Association

Published: May 1, 1993

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