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On the fading of social stereotypes: Studies in three generations of college students

On the fading of social stereotypes: Studies in three generations of college students Compared the social stereotypes of 150 undergraduates with those in 2 earlier studies. In contrast to the "fading effect" observed by G. M. Gilbert (see 25:12), current stereotypes of 10 national and ethnic groups were found to be highly uniform. However, several important differences in this sample were observed: Ss protested the unreasonableness of ethnic generalizations; major changes occurred in stereotype content; uniformity of stereotypes was positively correlated with favorableness of traits assigned; and the autostereotype of Americans fell from 1st to 5th place in favorableness. Distinctions are made among personal, social, contemporary and traditional stereotypes, and the relationship of stereotyping to prejudice and ethnocentrism is discussed. (24 ref.) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Personality and Social Psychology American Psychological Association

On the fading of social stereotypes: Studies in three generations of college students

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Publisher
American Psychological Association
Copyright
Copyright © 1969 American Psychological Association
ISSN
0022-3514
eISSN
1939-1315
DOI
10.1037/h0027994
Publisher site
See Article on Publisher Site

Abstract

Compared the social stereotypes of 150 undergraduates with those in 2 earlier studies. In contrast to the "fading effect" observed by G. M. Gilbert (see 25:12), current stereotypes of 10 national and ethnic groups were found to be highly uniform. However, several important differences in this sample were observed: Ss protested the unreasonableness of ethnic generalizations; major changes occurred in stereotype content; uniformity of stereotypes was positively correlated with favorableness of traits assigned; and the autostereotype of Americans fell from 1st to 5th place in favorableness. Distinctions are made among personal, social, contemporary and traditional stereotypes, and the relationship of stereotyping to prejudice and ethnocentrism is discussed. (24 ref.)

Journal

Journal of Personality and Social PsychologyAmerican Psychological Association

Published: Sep 1, 1969

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