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Exploring the blind spot: audience, purpose, and context in “product, process, and profit”

Exploring the blind spot: audience, purpose, and context in “product, process, and profit” Technical communicators have longed turned to audience, purpose, and context as they analyze situations. But Mirel's article demonstrates that audience-purpose-context is too weak a framework to handle the job of detailed sociopolitical analysis: not only is it inadequate for analyzing the needs of end users, it is also inadequate for analyzing situations within the writer's organization. In this response, this paper explores the weakness of audience-purpose-context and points to alternative sociopolitical frameworks. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ACM Journal of Computer Documentation (JCD) Association for Computing Machinery

Exploring the blind spot: audience, purpose, and context in “product, process, and profit”

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Publisher
Association for Computing Machinery
Copyright
Copyright © 2000 by ACM Inc.
ISSN
1527-6805
DOI
10.1145/353927.353931
Publisher site
See Article on Publisher Site

Abstract

Technical communicators have longed turned to audience, purpose, and context as they analyze situations. But Mirel's article demonstrates that audience-purpose-context is too weak a framework to handle the job of detailed sociopolitical analysis: not only is it inadequate for analyzing the needs of end users, it is also inadequate for analyzing situations within the writer's organization. In this response, this paper explores the weakness of audience-purpose-context and points to alternative sociopolitical frameworks.

Journal

ACM Journal of Computer Documentation (JCD) – Association for Computing Machinery

Published: Nov 20, 2000

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