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Information technology adoption: evidence from a voice mail introduction

Information technology adoption: evidence from a voice mail introduction The theory of planned behavior was used to model voice mail adoption for empirical study. The theory of planned behavior postulates that adoption intentions are formed by a potential user's attitudes, subjective norms, and perceived behavior control. The research focuses on the role of perceived behavioral control which has received relatively little attention in previous studies. A user support measure is introduced as one of the factors determining perceived behavioral control. Ease of use, typically thought to influence a user's Attitude, is alternatively modeled as influencing a user's perceived behavioral control. Empirical results indicated that both support and ease of use have a significant influence upon perceived behavioral control. As predicted by the theory of planned behavior, attitude, subjective norms, and perceived behavioral control were significant determinants of adoption intentions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png ACM SIGCPR Computer Personnel Association for Computing Machinery

Information technology adoption: evidence from a voice mail introduction

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Publisher
Association for Computing Machinery
Copyright
Copyright © 1996 by ACM Inc.
ISSN
0160-2497
DOI
10.1145/227005.227006
Publisher site
See Article on Publisher Site

Abstract

The theory of planned behavior was used to model voice mail adoption for empirical study. The theory of planned behavior postulates that adoption intentions are formed by a potential user's attitudes, subjective norms, and perceived behavior control. The research focuses on the role of perceived behavioral control which has received relatively little attention in previous studies. A user support measure is introduced as one of the factors determining perceived behavioral control. Ease of use, typically thought to influence a user's Attitude, is alternatively modeled as influencing a user's perceived behavioral control. Empirical results indicated that both support and ease of use have a significant influence upon perceived behavioral control. As predicted by the theory of planned behavior, attitude, subjective norms, and perceived behavioral control were significant determinants of adoption intentions.

Journal

ACM SIGCPR Computer Personnel – Association for Computing Machinery

Published: Jan 1, 1996

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