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Review of Social and Economic Networks HARIS AZIZ University of Warwick This is a review of the following book: Social and Economic Networks Matthew O. Jackson Pages: 520 pages Princeton University Press, 2008 Categories and Subject Descriptors: J.4 [Computer Applications]: Social and Behavioral Sciences - Economics General Terms: Networks, Commerce, Economics, Agents Additional Key Words and Phrases: Review 1. INTRODUCTION Social and economics networks have not only attracted substantial research but have also been the subject of popular books [Gladwell 2002; Barabasi 2003]. Networks are ubiquitous with the presence of di erent kinds of social, economic and information networks around us. The internet, a major source of source of commerce and information is one of the most prominent examples of a complex network. Complex networks have been examined by physicists, sociologists, economists, mathematicians and computer scientists with di erent perspectives. Social networks (which were initially researched by sociologists) have been given great importance in economics [Goyal 2007; Slikker and van den Nouweland 2001; Demange and Wooders 2005]. Moreover, network analysis [Wasserman et al. 1994] is attracting foundational research by computer scientists [Brandes and Erlebach 2005; Kleinberg 1999]. Di usion of information, social in uence, trust, communication and
ACM SIGecom Exchanges – Association for Computing Machinery
Published: Jul 1, 2009
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