Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Social Media Advocacy for Gender Equality by Indonesian Men: The Case of Aliansi Laki-laki Baru (New Men’s Alliance)

Social Media Advocacy for Gender Equality by Indonesian Men: The Case of Aliansi Laki-laki Baru... AbstractIn most parts of the world, men are the dominant gender in power relations. Benefiting from this situation, many are hesitant to support feminism. However, men’s role in the realization of gender equality is crucial. Using interpretive analysis, this research examines how Indonesia’s New Men Alliance/Aliansi Laki-laki Baru (ALB), an activist group that highlights the importance of men’s support for women’s rights, uses social media to advocate gender equality and the strategies they use to effectively communicate their ideas through the frameworks of political solidarity of social change and men’s role in gender equality. The results show that the contents of their Instagram and Facebook page emphasize the urgency of becoming a ‘new man’, while ensuring that the content is relevant both locally and globally. Lastly, ALB strives to exercise its role as an advocate and ally by stepping in without overstepping. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asiascape: Digital Asia Brill

Social Media Advocacy for Gender Equality by Indonesian Men: The Case of Aliansi Laki-laki Baru (New Men’s Alliance)

Fahadi, Prasakti Ramadhana
Asiascape: Digital Asia , Volume 9 (3): 32 – Dec 23, 2022
Download PDF
32 pages

Loading next page...
 
/lp/brill/social-media-advocacy-for-gender-equality-by-indonesian-men-the-case-s0c1ULVqPk
Publisher
Brill
Copyright
Copyright © Koninklijke Brill NV, Leiden, The Netherlands
ISSN
2214-2304
eISSN
2214-2312
DOI
10.1163/22142312-bja10036
Publisher site
See Article on Publisher Site

Abstract

AbstractIn most parts of the world, men are the dominant gender in power relations. Benefiting from this situation, many are hesitant to support feminism. However, men’s role in the realization of gender equality is crucial. Using interpretive analysis, this research examines how Indonesia’s New Men Alliance/Aliansi Laki-laki Baru (ALB), an activist group that highlights the importance of men’s support for women’s rights, uses social media to advocate gender equality and the strategies they use to effectively communicate their ideas through the frameworks of political solidarity of social change and men’s role in gender equality. The results show that the contents of their Instagram and Facebook page emphasize the urgency of becoming a ‘new man’, while ensuring that the content is relevant both locally and globally. Lastly, ALB strives to exercise its role as an advocate and ally by stepping in without overstepping.

Journal

Asiascape: Digital Asia – Brill

Published: Dec 23, 2022

There are no references for this article.