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Eyes on the prize: transnational tobacco companies in China 1976-1997

Eyes on the prize: transnational tobacco companies in China 1976-1997 Internal tobacco industry documents relevant to China as published on www.tobaccoarchives.com located between 31 May and 1 August 1999 were searched. Documents describing the ambitions and conduct of transnational tobacco companies (TTCs) in China between 1976 and 1997 were located and reviewed in three sections: part A—early identification of market potential and attempts to enter the market, and improve trade and technology; part B—marketing and promotion efforts; part C—efforts to pre-empt legislation, control the smoking and health debate, and undermine the anti-tobacco lobby. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tobacco Control British Medical Journal

Eyes on the prize: transnational tobacco companies in China 1976-1997

Tobacco Control , Volume 9 (3) – Sep 1, 2000

Eyes on the prize: transnational tobacco companies in China 1976-1997

Tobacco Control , Volume 9 (3) – Sep 1, 2000

Abstract


Internal tobacco industry documents relevant to China as published on www.tobaccoarchives.com located between 31 May and 1 August 1999 were searched. Documents describing the ambitions and conduct of transnational tobacco companies (TTCs) in China between 1976 and 1997 were located and reviewed in three sections: part A—early identification of market potential and attempts to enter the market, and improve trade and technology; part B—marketing and promotion efforts; part C—efforts to pre-empt legislation, control the smoking and health debate, and undermine the anti-tobacco lobby.

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References (52)

Publisher
British Medical Journal
Copyright
Tobacco Control
ISSN
0964-4563
eISSN
1468-3318
DOI
10.1136/tc.9.3.292
Publisher site
See Article on Publisher Site

Abstract

Internal tobacco industry documents relevant to China as published on www.tobaccoarchives.com located between 31 May and 1 August 1999 were searched. Documents describing the ambitions and conduct of transnational tobacco companies (TTCs) in China between 1976 and 1997 were located and reviewed in three sections: part A—early identification of market potential and attempts to enter the market, and improve trade and technology; part B—marketing and promotion efforts; part C—efforts to pre-empt legislation, control the smoking and health debate, and undermine the anti-tobacco lobby.

Journal

Tobacco ControlBritish Medical Journal

Published: Sep 1, 2000

Keywords: China transnational tobacco companies marketing

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