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A re-examination of the generalizability of the Aaker brand personality measurement framework

A re-examination of the generalizability of the Aaker brand personality measurement framework http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Strategic Marketing CrossRef

A re-examination of the generalizability of the Aaker brand personality measurement framework

Journal of Strategic Marketing , Volume 11 (2): 77-92 – Jun 1, 2003
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Publisher
CrossRef
ISSN
0965-254X
DOI
10.1080/0965254032000104469
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Strategic MarketingCrossRef

Published: Jun 1, 2003

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