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Dynamics of competing with quality- and advertising-based goodwill

Dynamics of competing with quality- and advertising-based goodwill http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Operational Research CrossRef

Dynamics of competing with quality- and advertising-based goodwill

European Journal of Operational Research , Volume 175 (1): 462-474 – Nov 1, 2006

Dynamics of competing with quality- and advertising-based goodwill

European Journal of Operational Research , Volume 175 (1): 462-474 – Nov 1, 2006

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Publisher
CrossRef
ISSN
0377-2217
DOI
10.1016/j.ejor.2005.05.015
Publisher site
See Article on Publisher Site

Abstract

Journal

European Journal of Operational ResearchCrossRef

Published: Nov 1, 2006

References