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Empirically Distinguishing Informative and Prestige Effects of Advertising

Empirically Distinguishing Informative and Prestige Effects of Advertising http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The RAND Journal of Economics CrossRef

Empirically Distinguishing Informative and Prestige Effects of Advertising

The RAND Journal of Economics , Volume 32 (2): 316 – Jan 1, 2001

Empirically Distinguishing Informative and Prestige Effects of Advertising

The RAND Journal of Economics , Volume 32 (2): 316 – Jan 1, 2001

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Publisher
CrossRef
ISSN
0741-6261
DOI
10.2307/2696412
Publisher site
See Article on Publisher Site

Abstract

Journal

The RAND Journal of EconomicsCrossRef

Published: Jan 1, 2001

There are no references for this article.