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Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior

Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing CrossRef

Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior

Journal of Marketing , Volume 45 (3): 49 – Jan 1, 1981

Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior

Journal of Marketing , Volume 45 (3): 49 – Jan 1, 1981

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Publisher
CrossRef
ISSN
0022-2429
DOI
10.2307/1251541
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of MarketingCrossRef

Published: Jan 1, 1981

There are no references for this article.