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Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention

Interacting with background music engages E-Customers more: The impact of interactive music on... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services CrossRef

Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention

Journal of Retailing and Consumer Services , Volume 54: 101928 – May 1, 2020

Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention

Journal of Retailing and Consumer Services , Volume 54: 101928 – May 1, 2020

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Publisher
CrossRef
Copyright
© 2019 Elsevier Ltd. All rights reserved.
ISSN
0969-6989
DOI
10.1016/j.jretconser.2019.101928
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Retailing and Consumer ServicesCrossRef

Published: May 1, 2020

References