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Measuring brand value with scanner data

Measuring brand value with scanner data http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Research in Marketing CrossRef

Measuring brand value with scanner data

International Journal of Research in Marketing , Volume 10 (1): 9-22 – Mar 1, 1993
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Publisher
CrossRef
ISSN
0167-8116
DOI
10.1016/0167-8116(93)90030-3
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Research in MarketingCrossRef

Published: Mar 1, 1993

There are no references for this article.