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Recent developments in dynamic advertising research

Recent developments in dynamic advertising research http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Operational Research CrossRef

Recent developments in dynamic advertising research

European Journal of Operational Research , Volume 220 (3): 591-609 – Aug 1, 2012
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Publisher
CrossRef
ISSN
0377-2217
DOI
10.1016/j.ejor.2012.02.031
Publisher site
See Article on Publisher Site

Abstract

Journal

European Journal of Operational ResearchCrossRef

Published: Aug 1, 2012

References