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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets20091James C. Anderson, Nirmalya Kumar, James A. Narus. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Boston, MA: Harvard Business School Press 2007. , ISBN: 13: 978‐1‐4221‐0335‐7

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets20091James C.... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Service Management CrossRef

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets20091James C. Anderson, Nirmalya Kumar, James A. Narus. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Boston, MA: Harvard Business School Press 2007. , ISBN: 13: 978‐1‐4221‐0335‐7

Journal of Service Management , Volume 20 (5): 580-583 – Oct 9, 2009

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets20091James C. Anderson, Nirmalya Kumar, James A. Narus. Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Boston, MA: Harvard Business School Press 2007. , ISBN: 13: 978‐1‐4221‐0335‐7

Journal of Service Management , Volume 20 (5): 580-583 – Oct 9, 2009

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Publisher
CrossRef
ISSN
1757-5818
DOI
10.1108/09564230910995152
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Service ManagementCrossRef

Published: Oct 9, 2009

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