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Financial Reporting on Social Media. Empirical Study on the European Medical Sector.

Financial Reporting on Social Media. Empirical Study on the European Medical Sector. AbstractCorporate advertising is essential for the functioning of an efficient capital market. Over the past decade, social networks have begun to become an integral part of the contemporary lifestyle of entities, being used as a means of communication with stakeholders. The quantitative research carried out on the sample of 119 companies in the medical sector, listed on the European stock exchanges, closely follows the correlations between the use of social networks and the financial information disseminated to the public. Techniques of exploratory data analysis were used to identify the determinants of financial communication through social means, followed by the calculation of the index of the use of these means of communication and its correlation with the financial performance rates of the studied companies. We believe that the ubiquitous adoption of technologies plays an essential role in the communication between management and users, bringing an indirect contribution to the proper functioning of an entity. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Acta Marisiensis Seria Oeconomica de Gruyter

Financial Reporting on Social Media. Empirical Study on the European Medical Sector.

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Publisher
de Gruyter
Copyright
© 2022 Tatiana Dănescu et al., published by Sciendo
eISSN
2668-3989
DOI
10.2478/amso-2022-0002
Publisher site
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Abstract

AbstractCorporate advertising is essential for the functioning of an efficient capital market. Over the past decade, social networks have begun to become an integral part of the contemporary lifestyle of entities, being used as a means of communication with stakeholders. The quantitative research carried out on the sample of 119 companies in the medical sector, listed on the European stock exchanges, closely follows the correlations between the use of social networks and the financial information disseminated to the public. Techniques of exploratory data analysis were used to identify the determinants of financial communication through social means, followed by the calculation of the index of the use of these means of communication and its correlation with the financial performance rates of the studied companies. We believe that the ubiquitous adoption of technologies plays an essential role in the communication between management and users, bringing an indirect contribution to the proper functioning of an entity.

Journal

Acta Marisiensis Seria Oeconomica – de Gruyter

Published: Jun 1, 2022

Keywords: social networks; corporate advertising; financial performance; M41; M42; G41

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