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Introduction: Welcome to the Metaverse! (again?)

Introduction: Welcome to the Metaverse! (again?) Intro Introduction: Welcome to the Metaverse! (again?) INDREK IBRUS, Tallinn University, Estonia; email: indrek.ibrus@tlu.ee SHENJA VAN DER GRAAF, University of Twente, Netherlands; email: shenja.vandergraaf@utwente.nl DAVID B. NIEBORG, University of Toronto, Canada; email: david.nieborg@utoronto.ca 10.2478/bsmr-2022-0014 BALTIC SCREEN MEDIA REVIEW 2022 / VOLUME 10 / ISSUE 2 / INTRO Now that ‘cyberspace’ has been conquered as the ‘metaverse’ could be seen as driven and with ‘Web 2.0’ in our rearview mirror, by a dominant solutionist attitude amongst the ‘metaverse’ is currently being rapidly technology investors and entrepreneurs. adopted by the consultant class and indus- Against this background the metaverse is try professionals as the next big thing. Once widely understood to be the next iteration of again the future of the internet is captured the Internet, yes Web3. It is one that is not in a buzzword that is equally revered and only mobile but also spatial, enabling con- critiqued as it is misunderstood (van Dijck & nectivity across physical places and virtual Nieborg, 2009). Because of the large capital spaces. Utopian discourses emanating from reserves of investors and big tech compa- developer conferences and interviews with nies, there has been a widespread sense CEOs understand blockchain technologies of urgency not http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Baltic Screen Media Review de Gruyter

Introduction: Welcome to the Metaverse! (again?)

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Publisher
de Gruyter
Copyright
© 2022 Indrek Ibrus et al., published by Sciendo
eISSN
2346-5522
DOI
10.2478/bsmr-2022-0014
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Abstract

Intro Introduction: Welcome to the Metaverse! (again?) INDREK IBRUS, Tallinn University, Estonia; email: indrek.ibrus@tlu.ee SHENJA VAN DER GRAAF, University of Twente, Netherlands; email: shenja.vandergraaf@utwente.nl DAVID B. NIEBORG, University of Toronto, Canada; email: david.nieborg@utoronto.ca 10.2478/bsmr-2022-0014 BALTIC SCREEN MEDIA REVIEW 2022 / VOLUME 10 / ISSUE 2 / INTRO Now that ‘cyberspace’ has been conquered as the ‘metaverse’ could be seen as driven and with ‘Web 2.0’ in our rearview mirror, by a dominant solutionist attitude amongst the ‘metaverse’ is currently being rapidly technology investors and entrepreneurs. adopted by the consultant class and indus- Against this background the metaverse is try professionals as the next big thing. Once widely understood to be the next iteration of again the future of the internet is captured the Internet, yes Web3. It is one that is not in a buzzword that is equally revered and only mobile but also spatial, enabling con- critiqued as it is misunderstood (van Dijck & nectivity across physical places and virtual Nieborg, 2009). Because of the large capital spaces. Utopian discourses emanating from reserves of investors and big tech compa- developer conferences and interviews with nies, there has been a widespread sense CEOs understand blockchain technologies of urgency not

Journal

Baltic Screen Media Review – de Gruyter

Published: Dec 1, 2022

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