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Study on the personal luxury goods market

Study on the personal luxury goods market AbstractThe field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Acta Marisiensis. Seria Oeconomica de Gruyter

Study on the personal luxury goods market

Elena-Iulia, Varga
Acta Marisiensis. Seria Oeconomica , Volume 14 (2): 10 – Dec 1, 2020
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Publisher
de Gruyter
Copyright
© 2020 Varga Elena-Iulia, published by Sciendo
eISSN
2668-3989
DOI
10.2478/amso-2020-0011
Publisher site
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Abstract

AbstractThe field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.

Journal

Acta Marisiensis. Seria Oeconomica – de Gruyter

Published: Dec 1, 2020

Keywords: luxury; luxury products; luxury clothing; consumer behavior; need; marketing; M31

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