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Book review

Book review AJEMS 13,2 How to succeed as an entrepreneur in Africa: A practical guide and cases John Kuada and Madei Mangori Adonis & Abbey Publishers Ltd and mRAN publications St James House 24 Old Queen Street, London SW1H 9HP, United Kingdom Website: http://www.adonis-abbey.com E-mail address: editor@adonis-abbey.com pp. 158 ISBN: 978-1-913976-08-8 If African economic environment is difficult, African business environment is even more challenging. In spite of all this, however, there are glimpses of hope that entrepreneurial capitalism is gradually but surely gaining momentum in Africa. In this fundamental regard, entrepreneurial success story in African environment is not at all an oxymoron. Across African continent, individuals in several countries, such as Botswana, Ghana, South Africa and Zimbabwe, have enacted entrepreneurial triumphs, and the success stories are largely untold. Narrating the eventual successful entrepreneurial journeys of humble beginners who have built business empires, the book by John Kuada and Madei Mangori is a fascinating reading. The book is unique in staking a new frontier for a proper understanding of business terrain in Africa and the individuals who have emerged as entrepreneurial trailblazers. Fourteen chapters, profiles of eight successful entrepreneurs and five illustrative cases constitute the fulcrum of the book. Faithful to its http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png African Journal of Economic and Management Studies Emerald Publishing

Book review

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2040-0705
DOI
10.1108/ajems-06-2022-572
Publisher site
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Abstract

AJEMS 13,2 How to succeed as an entrepreneur in Africa: A practical guide and cases John Kuada and Madei Mangori Adonis & Abbey Publishers Ltd and mRAN publications St James House 24 Old Queen Street, London SW1H 9HP, United Kingdom Website: http://www.adonis-abbey.com E-mail address: editor@adonis-abbey.com pp. 158 ISBN: 978-1-913976-08-8 If African economic environment is difficult, African business environment is even more challenging. In spite of all this, however, there are glimpses of hope that entrepreneurial capitalism is gradually but surely gaining momentum in Africa. In this fundamental regard, entrepreneurial success story in African environment is not at all an oxymoron. Across African continent, individuals in several countries, such as Botswana, Ghana, South Africa and Zimbabwe, have enacted entrepreneurial triumphs, and the success stories are largely untold. Narrating the eventual successful entrepreneurial journeys of humble beginners who have built business empires, the book by John Kuada and Madei Mangori is a fascinating reading. The book is unique in staking a new frontier for a proper understanding of business terrain in Africa and the individuals who have emerged as entrepreneurial trailblazers. Fourteen chapters, profiles of eight successful entrepreneurs and five illustrative cases constitute the fulcrum of the book. Faithful to its

Journal

African Journal of Economic and Management Studies – Emerald Publishing

Published: May 24, 2022

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