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/lp/emerald-publishing/consumer-behaviour-patterns-among-chinese-children-f9VkwzQ3eX
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1355-5855
- DOI
- 10.1108/eb010266
- Publisher site
- See Article on Publisher Site
Abstract
Explores the consumer behaviour patterns of urban Chinese children as a primary and an influence market. Examines, as primary customers, their income, spending and saving pattern. Finds that they have two different types of income, save over half of it, and spend the rest on snack items, and the largest portion on schoolrelated items. Analyses their influence on the spending behaviour of their parents and grandparents among 25 product categories and the results reveal that they influence around twothirds of parents' purchases. Also considers role of age and gender on children's consumer behaviour. Discusses some marketing implications.
Journal
Asia Pacific Journal of Marketing and Logistics – Emerald Publishing
Published: Jan 1, 1996