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Electronic Coupons: A Double‐Barreled Sales Promotion Technique

Electronic Coupons: A Double‐Barreled Sales Promotion Technique The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents‐off coupons to customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques for the 1990s. How much of an impact that wave will make when it hits the American marketplace can only be estimated,but it may indeed be very big. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Business Emerald Publishing

Electronic Coupons: A Double‐Barreled Sales Promotion Technique

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Publisher
Emerald Publishing
Copyright
Copyright © 1992 MCB UP Ltd. All rights reserved.
ISSN
1935-5181
DOI
10.1108/19355181199200007
Publisher site
See Article on Publisher Site

Abstract

The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents‐off coupons to customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques for the 1990s. How much of an impact that wave will make when it hits the American marketplace can only be estimated,but it may indeed be very big.

Journal

American Journal of Business – Emerald Publishing

Published: Jan 1, 1992

Keywords: Sales promotion techniques; Coupons; Electronic coupons

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