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How far is a long way? contrasting two cultures’ perspectives of travel distance

How far is a long way? contrasting two cultures’ perspectives of travel distance Compares and contrasts the perceptions of travel distance held by tourists from Australia and the USA, two cultures often regarded as similar by marketers and researchers. Investigates the relationship of cognitive distance, actual distance and prior travel experience. Collects data from 224 US respondents and 230 Australian respondents. Reports that the US tourist has a significantly more unrealistic perception of long haul travel than Australians. Suggests that this should lead to localized strategies for such groups, especially when the results are combined with a high importance placed on travel time by the US tourists. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Journal of Marketing and Logistics Emerald Publishing

How far is a long way? contrasting two cultures’ perspectives of travel distance

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1355-5855
DOI
10.1108/13555850110764801
Publisher site
See Article on Publisher Site

Abstract

Compares and contrasts the perceptions of travel distance held by tourists from Australia and the USA, two cultures often regarded as similar by marketers and researchers. Investigates the relationship of cognitive distance, actual distance and prior travel experience. Collects data from 224 US respondents and 230 Australian respondents. Reports that the US tourist has a significantly more unrealistic perception of long haul travel than Australians. Suggests that this should lead to localized strategies for such groups, especially when the results are combined with a high importance placed on travel time by the US tourists.

Journal

Asia Pacific Journal of Marketing and Logistics – Emerald Publishing

Published: Sep 1, 2001

Keywords: Tourism; Australia; USA; Perceptions; Market research

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