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Internship Programs As A Learning Tool: A Survey of Marketing Curriculum

Internship Programs As A Learning Tool: A Survey of Marketing Curriculum The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Business Emerald Publishing

Internship Programs As A Learning Tool: A Survey of Marketing Curriculum

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Publisher
Emerald Publishing
Copyright
Copyright © 1990 MCB UP Ltd. All rights reserved.
ISSN
1935-5181
DOI
10.1108/19355181199000013
Publisher site
See Article on Publisher Site

Abstract

The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically.

Journal

American Journal of BusinessEmerald Publishing

Published: Jan 1, 1990

Keywords: Marketing‐oriented internship programs; AACSB accredited colleges; Marketing curriculum

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