Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

Market segmentation in hospitality research: no longer a sequential process

Market segmentation in hospitality research: no longer a sequential process Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research, deeper examination of segments, identification of difference between markets, and more segments. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

Market segmentation in hospitality research: no longer a sequential process

Loading next page...
 
/lp/emerald-publishing/market-segmentation-in-hospitality-research-no-longer-a-sequential-YBfaNteDy5

References (61)

Publisher
Emerald Publishing
Copyright
none
ISSN
0959-6119
DOI
10.1108/09596119810240924
Publisher site
See Article on Publisher Site

Abstract

Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research, deeper examination of segments, identification of difference between markets, and more segments.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Dec 1, 1998

Keywords: Hospitality industry; Market segmentation; Research; Tourism

There are no references for this article.