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Sharing the emerging educational market in China

Sharing the emerging educational market in China Purpose During the past two decades, China has been rapidly rising in nearly every aspect. With the growing prominence of economic prosperity in China, numerous multinational corporations and companies across the globe have entered this vast market in order to benefit from this enlarging economy. This development also creates an emerging market in China to educate senior managers of these transnational firms in the form of crossborder partnerships among regional universities. The EMBA programme, a more internationally oriented educational product, is thriving in the Greater China Area. This study aims to examine how universities in China, Hong Kong, and Taiwan are partnering with other institutions in order to deliver collaborative EMBA programmes for this educational market.Designmethodologyapproach The article uses case study as research approach by selecting ten famous crossborder EMBA programs from elite universities in China, Hong Kong, and Taiwan for analysis.Findings The result shows that distinctive patterns of organisational behaviour are present in terms of how selective universities in Greater China organise their crossborder EMBA programmes. By combining abundant academic resources with their partners, Chinese institutions aim to enhance their programme reputation and mainly serve the territorial needs of executive managers within China. Hong Kong, serving a bridging role, is inclined to cooperate with leading universities in Western countries and attract all kinds of students across the globe, including Chinese ones. Alternatively, Taiwanese universities cooperate with major universities or institutions in China in order to serve the needs of Taiwanese businessmen in China instead of Chinese nationals or foreign students. These different approaches indicate a labour division among universities in these three societies, with China targeting primarily the domestic market, Hong Kong aiming at the global market, and Taiwan seeking to serve its country's population.Originalityvalue The different approaches employed by universities reveal how neighbouring societies react to the rise of China respectively. The uneven division of universities among these three societies might to some extent reflect the concepts of centre and periphery developed by Philip G. Altbach. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asian Education and Development Studies Emerald Publishing

Sharing the emerging educational market in China

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2046-3162
DOI
10.1108/20463161311321402
Publisher site
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Abstract

Purpose During the past two decades, China has been rapidly rising in nearly every aspect. With the growing prominence of economic prosperity in China, numerous multinational corporations and companies across the globe have entered this vast market in order to benefit from this enlarging economy. This development also creates an emerging market in China to educate senior managers of these transnational firms in the form of crossborder partnerships among regional universities. The EMBA programme, a more internationally oriented educational product, is thriving in the Greater China Area. This study aims to examine how universities in China, Hong Kong, and Taiwan are partnering with other institutions in order to deliver collaborative EMBA programmes for this educational market.Designmethodologyapproach The article uses case study as research approach by selecting ten famous crossborder EMBA programs from elite universities in China, Hong Kong, and Taiwan for analysis.Findings The result shows that distinctive patterns of organisational behaviour are present in terms of how selective universities in Greater China organise their crossborder EMBA programmes. By combining abundant academic resources with their partners, Chinese institutions aim to enhance their programme reputation and mainly serve the territorial needs of executive managers within China. Hong Kong, serving a bridging role, is inclined to cooperate with leading universities in Western countries and attract all kinds of students across the globe, including Chinese ones. Alternatively, Taiwanese universities cooperate with major universities or institutions in China in order to serve the needs of Taiwanese businessmen in China instead of Chinese nationals or foreign students. These different approaches indicate a labour division among universities in these three societies, with China targeting primarily the domestic market, Hong Kong aiming at the global market, and Taiwan seeking to serve its country's population.Originalityvalue The different approaches employed by universities reveal how neighbouring societies react to the rise of China respectively. The uneven division of universities among these three societies might to some extent reflect the concepts of centre and periphery developed by Philip G. Altbach.

Journal

Asian Education and Development Studies – Emerald Publishing

Published: May 24, 2013

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