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Strategy making by multicultural groups – it works if leadership is effective

Strategy making by multicultural groups – it works if leadership is effective Attempts to demonstrate how a shared vision amongst group members is developed. Endeavours to understand the process through which members of a multicultural group, Asian and Western, develop and sustain a consensus, the way they interpret, give meaning and make sense of what went on during the process of strategic decision making. Explores the cross‐cultural differences in cognitive perception, affective and communicative dimensions. Suggests that findings show these categories as highly interrelated and determine the shared vision. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Journal of Marketing and Logistics Emerald Publishing

Strategy making by multicultural groups – it works if leadership is effective

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1355-5855
DOI
10.1108/13555850110764810
Publisher site
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Abstract

Attempts to demonstrate how a shared vision amongst group members is developed. Endeavours to understand the process through which members of a multicultural group, Asian and Western, develop and sustain a consensus, the way they interpret, give meaning and make sense of what went on during the process of strategic decision making. Explores the cross‐cultural differences in cognitive perception, affective and communicative dimensions. Suggests that findings show these categories as highly interrelated and determine the shared vision.

Journal

Asia Pacific Journal of Marketing and Logistics – Emerald Publishing

Published: Sep 1, 2001

Keywords: Group working; National cultures; Diversity; Vision

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