Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A Reference Price Model of Brand Choice for Frequently Purchased Products

A Reference Price Model of Brand Choice for Frequently Purchased Products A brand choice model that incorporates both reference and observed prices is proposed for frequently purchased products. The model is composed of a probability-of-purchase component and a reference-price-formation component. Empirical testing of the model using coffee UPC scanner panel data demonstrates that for two of the three brands, the model predicts probability of purchase better than do standard demand models that utilize only current observed brand prices. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Research Oxford University Press

A Reference Price Model of Brand Choice for Frequently Purchased Products

Journal of Consumer Research , Volume 13 (2): 7 – Sep 1, 1986

Loading next page...
 
/lp/oxford-university-press/a-reference-price-model-of-brand-choice-for-frequently-purchased-wltBv7Gsjv

References (21)

Publisher
Oxford University Press
Copyright
© JOURNAL OF CONSUMER RESEARCH
ISSN
0093-5301
eISSN
1537-5277
DOI
10.1086/209064
Publisher site
See Article on Publisher Site

Abstract

A brand choice model that incorporates both reference and observed prices is proposed for frequently purchased products. The model is composed of a probability-of-purchase component and a reference-price-formation component. Empirical testing of the model using coffee UPC scanner panel data demonstrates that for two of the three brands, the model predicts probability of purchase better than do standard demand models that utilize only current observed brand prices.

Journal

Journal of Consumer ResearchOxford University Press

Published: Sep 1, 1986

There are no references for this article.