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Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants

Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants By means of an ethnographic study of a Haitian family in the midwestern United States, this article demonstrates how ethnic consumers “culture swap,” using goods to move between one cultural identity and another as they negotiate relations between home and host cultures. This interpretation of consumer behavior is grounded in a semiotics of performance, emphasizing the dynamic and mutable nature of self, social identity, and cultural identification in global consumer culture. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Research Oxford University Press

Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants

Journal of Consumer Research , Volume 25 (4) – Mar 1, 1999

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References (12)

Publisher
Oxford University Press
Copyright
© 1999 by Journal of Consumer Research, Inc.
ISSN
0093-5301
eISSN
1537-5277
DOI
10.1086/209541
Publisher site
See Article on Publisher Site

Abstract

By means of an ethnographic study of a Haitian family in the midwestern United States, this article demonstrates how ethnic consumers “culture swap,” using goods to move between one cultural identity and another as they negotiate relations between home and host cultures. This interpretation of consumer behavior is grounded in a semiotics of performance, emphasizing the dynamic and mutable nature of self, social identity, and cultural identification in global consumer culture.

Journal

Journal of Consumer ResearchOxford University Press

Published: Mar 1, 1999

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