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Book Review

Book Review Asia-Pacific Journal of Rural Development 29(1) 124–128, 2019 © 2019 CIRDAP Reprints and permissions: in.sagepub.com/journals-permissions-india DOI: 10.1177/1018529119860624 journals.sagepub.com/home/jrd Ralph D. Christy, Joselito C. Bernardo, Aimée Hampel-Milagrosa and Lin Fu, Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies. Singapore: World Scientific Publishing Co. Pte Ltd, 2019, USD 56, 242 pp., ISBN: 9789813233133. Agribusiness has a tremendous scope to ensure inclusivity since this business venture pursues a positive human development impact as well as it is commercially viable and environmentally sustainable. Inclusivity fortifies participation at every level which leads to poverty reduction and women’s economic participation. On the other hand, the benefit of the business secures high profitability and larger market share as well as creates a base for larger consumer base and low operation cost. The modalities of agribusiness is quite divergent, such as management contract, contract framing, joint ventures, farmers’ own business, or upstream and downstream business and also there is a gigantic opportunity of backward and forward linkage in this sector. According to Pragnell and Berendes (2008) in global industry, agribusiness has grown up to 49 billion USD and consistently broadened to ensure the full potentiality of enhancing yield, preserving biodiversity and protecting economically viable http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia-Pacific Journal of Rural Development SAGE

Book Review

Babu, A. G. C.
Asia-Pacific Journal of Rural Development , Volume 29 (1): 5 – Jun 1, 2019
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Publisher
SAGE
Copyright
© 2019 Centre on Integrated Rural Development for Asia and the Pacific
ISSN
1018-5291
eISSN
2074-0131
DOI
10.1177/1018529119860624
Publisher site
See Article on Publisher Site

Abstract

Asia-Pacific Journal of Rural Development 29(1) 124–128, 2019 © 2019 CIRDAP Reprints and permissions: in.sagepub.com/journals-permissions-india DOI: 10.1177/1018529119860624 journals.sagepub.com/home/jrd Ralph D. Christy, Joselito C. Bernardo, Aimée Hampel-Milagrosa and Lin Fu, Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies. Singapore: World Scientific Publishing Co. Pte Ltd, 2019, USD 56, 242 pp., ISBN: 9789813233133. Agribusiness has a tremendous scope to ensure inclusivity since this business venture pursues a positive human development impact as well as it is commercially viable and environmentally sustainable. Inclusivity fortifies participation at every level which leads to poverty reduction and women’s economic participation. On the other hand, the benefit of the business secures high profitability and larger market share as well as creates a base for larger consumer base and low operation cost. The modalities of agribusiness is quite divergent, such as management contract, contract framing, joint ventures, farmers’ own business, or upstream and downstream business and also there is a gigantic opportunity of backward and forward linkage in this sector. According to Pragnell and Berendes (2008) in global industry, agribusiness has grown up to 49 billion USD and consistently broadened to ensure the full potentiality of enhancing yield, preserving biodiversity and protecting economically viable

Journal

Asia-Pacific Journal of Rural Development – SAGE

Published: Jun 1, 2019

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