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Book Review: Post, Mine, Repeat: Social Media Data Mining Becomes Ordinary

Book Review: Post, Mine, Repeat: Social Media Data Mining Becomes Ordinary 784 Convergence: The International Journal of Research into New Media Technologies 25(4) H Kennedy, Post, Mine, Repeat: Social Media Data Mining Becomes Ordinary. London: Springer Nature, 2016. 262 pp, $119.99 (hbk), ISBN: 978-1-137-35398-6. Reviewed by: Alisha Karabinus, Purdue University, USA DOI: 10.1177/1354856519856622 Why study social media data mining? Helen Kennedy’s Post, Mine, Repeat grapples with this question early by turning it sideways: why is social media data a particularly fraught and unique area for study, and further, why should we be concerned with the various actors engaging in this practice? Social media usage produces an ever-expanding font of data, and in this book, Kennedy outlines the mining and analysis of that data – and the ethical entanglements around the practice – by the so-called ordinary actors. Kennedy’s ‘ordinary’, perhaps apart from some other definitions, here refers to ‘organizations whose operations contribute to structuring daily life’. Post, Mine, Repeat focuses on the everyday, mundane process of collection and analysis social media data mining has become. Drawing on active and activist research conducted by organizations within the public sector, commercial social insights companies, and focus groups conducted with on-the- ground social media users, Kennedy provides a broad overview of the changing http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Convergence SAGE

Book Review: Post, Mine, Repeat: Social Media Data Mining Becomes Ordinary

Convergence , Volume 25 (4): 2 – Aug 1, 2019

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Publisher
SAGE
Copyright
© The Author(s) 2019
ISSN
1354-8565
eISSN
1748-7382
DOI
10.1177/1354856519856622
Publisher site
See Article on Publisher Site

Abstract

784 Convergence: The International Journal of Research into New Media Technologies 25(4) H Kennedy, Post, Mine, Repeat: Social Media Data Mining Becomes Ordinary. London: Springer Nature, 2016. 262 pp, $119.99 (hbk), ISBN: 978-1-137-35398-6. Reviewed by: Alisha Karabinus, Purdue University, USA DOI: 10.1177/1354856519856622 Why study social media data mining? Helen Kennedy’s Post, Mine, Repeat grapples with this question early by turning it sideways: why is social media data a particularly fraught and unique area for study, and further, why should we be concerned with the various actors engaging in this practice? Social media usage produces an ever-expanding font of data, and in this book, Kennedy outlines the mining and analysis of that data – and the ethical entanglements around the practice – by the so-called ordinary actors. Kennedy’s ‘ordinary’, perhaps apart from some other definitions, here refers to ‘organizations whose operations contribute to structuring daily life’. Post, Mine, Repeat focuses on the everyday, mundane process of collection and analysis social media data mining has become. Drawing on active and activist research conducted by organizations within the public sector, commercial social insights companies, and focus groups conducted with on-the- ground social media users, Kennedy provides a broad overview of the changing

Journal

ConvergenceSAGE

Published: Aug 1, 2019

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