Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Contexts and Corporate Voluntary Environmental Behaviors

Contexts and Corporate Voluntary Environmental Behaviors Why do an increasingly large number of firms choose to spend their own money and resources to protect the environment beyond the extant regulatory requirements? This article addresses this question by examining the EPA's Green Lights (GL) voluntary program in which a firm's policy makers made an early commitment to limiting greenhouse gases through the installation of energy-e ficient lighting technology in its facilities. Two theoretical perspectives—resource-based theory and neo-institutional theory—are adopted to investigate the contexts by which a firm is encouraged to undertake voluntary environmental actions and evaluate environmental strategies associated with them. Accordingly, the authors focus on two major contexts: market contexts in which a firm adopts voluntary actions as a strategic response to market pressures and to advance competitiveness; and institutional contexts in which a firm takes voluntary postures as a strategic response to institutional pressures, to obtain institutional legitimacy and weaken regulatory scrutiny. The research results partially support both contexts and their associated strategic behaviors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Organization & Environment SAGE

Contexts and Corporate Voluntary Environmental Behaviors

Moon, Seong-Gin; deLeon, Peter
Organization & Environment , Volume 20 (4): 17 – Dec 1, 2007
Download PDF
17 pages

Loading next page...
 
/lp/sage/contexts-and-corporate-voluntary-environmental-behaviors-2HXP1odaDa

References (46)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1086-0266
eISSN
1552-7417
DOI
10.1177/1086026607309395
Publisher site
See Article on Publisher Site

Abstract

Why do an increasingly large number of firms choose to spend their own money and resources to protect the environment beyond the extant regulatory requirements? This article addresses this question by examining the EPA's Green Lights (GL) voluntary program in which a firm's policy makers made an early commitment to limiting greenhouse gases through the installation of energy-e ficient lighting technology in its facilities. Two theoretical perspectives—resource-based theory and neo-institutional theory—are adopted to investigate the contexts by which a firm is encouraged to undertake voluntary environmental actions and evaluate environmental strategies associated with them. Accordingly, the authors focus on two major contexts: market contexts in which a firm adopts voluntary actions as a strategic response to market pressures and to advance competitiveness; and institutional contexts in which a firm takes voluntary postures as a strategic response to institutional pressures, to obtain institutional legitimacy and weaken regulatory scrutiny. The research results partially support both contexts and their associated strategic behaviors.

Journal

Organization & Environment – SAGE

Published: Dec 1, 2007

There are no references for this article.