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Developing the Travel Career Approach to Tourist Motivation

Developing the Travel Career Approach to Tourist Motivation The purpose of this study lies in the conceptual adjustment of the travel career ladder (TCL) approach to travel motivation. In this context, the study examined the relationship between patterns of travel motivation and travel experience. This research was conducted through two studies: an interview phase to guide the further conceptual development of the travel career approach and a major survey phase for further empirical exploration of the ideas. Overall results suggested that host-site-involvement motivation (e.g., experiencing different cultures) and nature-related motivation (e.g., being close to nature) were more important factors to the more experienced travelers, whereas motivations such as stimulation, personal development, relationship (security), self-actualization, nostalgia, romance, and recognition had a higher priority for the less experienced ones. Importantly, a core of travel motivation factors including escape, relaxation, relationship enhancement, and self-development seem to comprise the central backbone of motivation for all travelers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Travel Research SAGE

Developing the Travel Career Approach to Tourist Motivation

Journal of Travel Research , Volume 43 (3): 12 – Feb 1, 2005

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References (68)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0047-2875
eISSN
1552-6763
DOI
10.1177/0047287504272020
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study lies in the conceptual adjustment of the travel career ladder (TCL) approach to travel motivation. In this context, the study examined the relationship between patterns of travel motivation and travel experience. This research was conducted through two studies: an interview phase to guide the further conceptual development of the travel career approach and a major survey phase for further empirical exploration of the ideas. Overall results suggested that host-site-involvement motivation (e.g., experiencing different cultures) and nature-related motivation (e.g., being close to nature) were more important factors to the more experienced travelers, whereas motivations such as stimulation, personal development, relationship (security), self-actualization, nostalgia, romance, and recognition had a higher priority for the less experienced ones. Importantly, a core of travel motivation factors including escape, relaxation, relationship enhancement, and self-development seem to comprise the central backbone of motivation for all travelers.

Journal

Journal of Travel ResearchSAGE

Published: Feb 1, 2005

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