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Entrepreneurial Instant Exporters in the Scottish Arts and Crafts Sector

Entrepreneurial Instant Exporters in the Scottish Arts and Crafts Sector This article deals with a study of the international behavior of Scottish artsand crafts businesses that are “instant internationals.” Theinternationalization process is analyzed together with the key influences onrapid internationalization. In what might be regarded as a rather sleepy sectorof the economy, it is interesting to find microbusinesses that have goneinternational in their first year of business. Portraits of three companies arepresented to illustrate the internationalization process, the importance ofnetworks, and how, sometimes, the process can be unplanned. The key influencesas to why they are instant internationals are classified as (1) product related,(2) personal and psychological, (3) industry related, and (4) cognitive. Theanalysis identifies the distinguishing features of these firms in relation totheir internationalization activities, namely, that the entrepreneurs viewthemselves as businesspeople rather than craftspeople. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of International Marketing SAGE

Entrepreneurial Instant Exporters in the Scottish Arts and Crafts Sector

Journal of International Marketing , Volume 7 (4): 16 – Dec 1, 1999

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References (32)

Publisher
SAGE
Copyright
© 1999 American Marketing Association
ISSN
1069-031X
eISSN
1547-7185
DOI
10.1177/1069031X9900700405
Publisher site
See Article on Publisher Site

Abstract

This article deals with a study of the international behavior of Scottish artsand crafts businesses that are “instant internationals.” Theinternationalization process is analyzed together with the key influences onrapid internationalization. In what might be regarded as a rather sleepy sectorof the economy, it is interesting to find microbusinesses that have goneinternational in their first year of business. Portraits of three companies arepresented to illustrate the internationalization process, the importance ofnetworks, and how, sometimes, the process can be unplanned. The key influencesas to why they are instant internationals are classified as (1) product related,(2) personal and psychological, (3) industry related, and (4) cognitive. Theanalysis identifies the distinguishing features of these firms in relation totheir internationalization activities, namely, that the entrepreneurs viewthemselves as businesspeople rather than craftspeople.

Journal

Journal of International MarketingSAGE

Published: Dec 1, 1999

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