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Film Review

Film Review ORGANIZATION & ENVIRO Dreiling NMENT / FILM / March REVIEW 1999 Harold Boihem and Chris Emmanouilides, Producers. The Ad and the Ego: Becoming What We Behold. 1996. 57 minutes. (Distributed by California News reel, San Francisco). The Ad and the Ego uses the distortive, illusory, and absurd qualities of modern advertising to critically portray, among other matters, the relationship between con sumerism and environmental degradation. The title leaves one a bit unexpectant, however, for the stylistic tour de force one is about to encounter. The Ad and the Ego goes much further than a mere depiction of advertising and its impact on our culture and environment. A slick appropriation of more than 1,500 commercial images—and a walk on a slippery legal rope—turns the discourse of advertising into a critique of corporate advertisers’ monopolization of what Sut Jhally conven iently terms our dreamspace. With interviews by many astute and apropos media scholars and critics, the producers locate the consumer habit in an elegantly pre sented history of advertising, carefully tied to a dialectical development of mass production and mass communication. And if the sophisticated barrage of images and ideas weren’t enough, the film has an original soundtrack and audio design http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Organization & Environment SAGE

Film Review

Dreiling, Michael C.
Organization & Environment , Volume 12 (1): 2 – Mar 1, 1999
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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1086-0266
eISSN
1552-7417
DOI
10.1177/1086026699121007
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Abstract

ORGANIZATION & ENVIRO Dreiling NMENT / FILM / March REVIEW 1999 Harold Boihem and Chris Emmanouilides, Producers. The Ad and the Ego: Becoming What We Behold. 1996. 57 minutes. (Distributed by California News reel, San Francisco). The Ad and the Ego uses the distortive, illusory, and absurd qualities of modern advertising to critically portray, among other matters, the relationship between con sumerism and environmental degradation. The title leaves one a bit unexpectant, however, for the stylistic tour de force one is about to encounter. The Ad and the Ego goes much further than a mere depiction of advertising and its impact on our culture and environment. A slick appropriation of more than 1,500 commercial images—and a walk on a slippery legal rope—turns the discourse of advertising into a critique of corporate advertisers’ monopolization of what Sut Jhally conven iently terms our dreamspace. With interviews by many astute and apropos media scholars and critics, the producers locate the consumer habit in an elegantly pre sented history of advertising, carefully tied to a dialectical development of mass production and mass communication. And if the sophisticated barrage of images and ideas weren’t enough, the film has an original soundtrack and audio design

Journal

Organization & Environment – SAGE

Published: Mar 1, 1999

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