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How web tracking changes user agency in the age of Big Data: The used user:

How web tracking changes user agency in the age of Big Data: The used user: Big Data enhances the possibilities for storing personal data extracted from social media and web search on an unprecedented scale. This paper draws on the political economy of information which explains why the online industry fails to self-regulate, resulting in increasingly insidious web-tracking technologies. Content analysis of historical blogs and request for comments on HTTP cookies published by the Internet Engineering Task Force illustrates how cookie technology was introduced in the mid-1990s, amid stark warnings about increased system vulnerabilities and deceptive personal data extractions. In conclusion, online users today are left with few alternatives but to enter into unconscionable contracts about the extraction of their personal data when using the Internet for private purposes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Big Data & Society SAGE

How web tracking changes user agency in the age of Big Data: The used user:

Peacock, Sylvia E
Big Data & Society , Volume 1 (2): 1 – Dec 22, 2014
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How web tracking changes user agency in the age of Big Data: The used user:

Peacock, Sylvia E
Big Data & Society , Volume 1 (2): 1 – Dec 22, 2014

Abstract

Big Data enhances the possibilities for storing personal data extracted from social media and web search on an unprecedented scale. This paper draws on the political economy of information which explains why the online industry fails to self-regulate, resulting in increasingly insidious web-tracking technologies. Content analysis of historical blogs and request for comments on HTTP cookies published by the Internet Engineering Task Force illustrates how cookie technology was introduced in the mid-1990s, amid stark warnings about increased system vulnerabilities and deceptive personal data extractions. In conclusion, online users today are left with few alternatives but to enter into unconscionable contracts about the extraction of their personal data when using the Internet for private purposes.

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Publisher
SAGE
Copyright
Copyright © 2022 by SAGE Publications Ltd, unless otherwise noted. Manuscript content on this site is licensed under Creative Commons Licenses.
ISSN
2053-9517
eISSN
2053-9517
DOI
10.1177/2053951714564228
Publisher site
See Article on Publisher Site

Abstract

Big Data enhances the possibilities for storing personal data extracted from social media and web search on an unprecedented scale. This paper draws on the political economy of information which explains why the online industry fails to self-regulate, resulting in increasingly insidious web-tracking technologies. Content analysis of historical blogs and request for comments on HTTP cookies published by the Internet Engineering Task Force illustrates how cookie technology was introduced in the mid-1990s, amid stark warnings about increased system vulnerabilities and deceptive personal data extractions. In conclusion, online users today are left with few alternatives but to enter into unconscionable contracts about the extraction of their personal data when using the Internet for private purposes.

Journal

Big Data & Society – SAGE

Published: Dec 22, 2014

Keywords: Web-tracking technology; HTTP cookies; personal data; agency; political economy of information; Big Data

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