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This study examines attitudes, actions, and willingness of rural residents to sign up for and pay for health insurance. It explores national health programs, statistical assessments of health insurance in rural populations, and responses to rural communities' attitudes and behaviors towards health insurance. Access to quality healthcare is a basic human right, but rural residents face increasing challenges due to rising healthcare costs. Health insurance can help address these issues. However, awareness, perception, and behavior related to health insurance are still limited among rural residents. Barriers such as high delivery costs and lack of awareness hinder insurance adoption in rural areas. Education on the importance of health insurance and providing financial stability for major illnesses and hospitalization are crucial. This study aims to evaluate rural residents' perceptions, actions, and willingness to sign up for and pay for health insurance, alongside analyzing national health programs and schemes.
Asia-Pacific Journal of Management Research and Innovation – SAGE
Published: Jan 1, 2023
Keywords: Technological changes; health insurance; quality care; statistical analysis; adoption and awareness.
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