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Participatory Communication Approach for RD: Evidence from Two Grassroots CR Stations in Rural India

Participatory Communication Approach for RD: Evidence from Two Grassroots CR Stations in Rural India AbstractThe traditional approach of communication for rural development (RD) was greatly influenced by the dominant paradigm of development. The retort against this paradigm gave birth to the participatory approach of communication wherein the common people in rural areas were considered as the ‘subjects’ of development in conjunction with their active involvement. It is the era when alternative communication medium like community radio (CR) was accepted as a tool of participatory RD in developing counters like India. Based on case studies of India’s pioneer CRs (Sangam Radio and Radio Bundelkhand), using media ethnography tools, a qualitative enquiry was carried out to explore its role in the process of RD by inclusion of voices of rural subalterns in their own development. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia-Pacific Journal of Rural Development SAGE

Participatory Communication Approach for RD: Evidence from Two Grassroots CR Stations in Rural India

Patil, Dhanraj A.
Asia-Pacific Journal of Rural Development , Volume 29 (1): 13 – Jun 1, 2019
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Publisher
SAGE
Copyright
© 2019 Centre on Integrated Rural Development for Asia and the Pacific
ISSN
1018-5291
eISSN
2074-0131
DOI
10.1177/1018529119860623
Publisher site
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Abstract

AbstractThe traditional approach of communication for rural development (RD) was greatly influenced by the dominant paradigm of development. The retort against this paradigm gave birth to the participatory approach of communication wherein the common people in rural areas were considered as the ‘subjects’ of development in conjunction with their active involvement. It is the era when alternative communication medium like community radio (CR) was accepted as a tool of participatory RD in developing counters like India. Based on case studies of India’s pioneer CRs (Sangam Radio and Radio Bundelkhand), using media ethnography tools, a qualitative enquiry was carried out to explore its role in the process of RD by inclusion of voices of rural subalterns in their own development.

Journal

Asia-Pacific Journal of Rural Development – SAGE

Published: Jun 1, 2019

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