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Revisiting Consumption Experience

Revisiting Consumption Experience The notion of experience entered the field of consumption and marketing with Holbrook and Hirschman's pioneering article of 1982. Twenty years later, this notion has become a key element in understanding consumer behaviour, and, in some views, a foundation for the economy and marketing of the future. In our view, however, this development is not without its risks, as the concept of experience is still illdefined or, worse, defined in ideological terms. To this end, the present paper looks 1) to give an overview of the different meanings ascribed to the word `experience' in various scientific disciplines and to detail the different meanings ascribed to the notion of consumption experience; and 2) to highlight, using a deconstructive approach, that in the field of marketing we must use a typology of consumption experiences which goes beyond an ideological view that tends to consider every experience as extraordinary. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Theory SAGE

Revisiting Consumption Experience

Marketing Theory , Volume 3 (2): 20 – Jun 1, 2003

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References (63)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1470-5931
eISSN
1741-301X
DOI
10.1177/14705931030032004
Publisher site
See Article on Publisher Site

Abstract

The notion of experience entered the field of consumption and marketing with Holbrook and Hirschman's pioneering article of 1982. Twenty years later, this notion has become a key element in understanding consumer behaviour, and, in some views, a foundation for the economy and marketing of the future. In our view, however, this development is not without its risks, as the concept of experience is still illdefined or, worse, defined in ideological terms. To this end, the present paper looks 1) to give an overview of the different meanings ascribed to the word `experience' in various scientific disciplines and to detail the different meanings ascribed to the notion of consumption experience; and 2) to highlight, using a deconstructive approach, that in the field of marketing we must use a typology of consumption experiences which goes beyond an ideological view that tends to consider every experience as extraordinary.

Journal

Marketing TheorySAGE

Published: Jun 1, 2003

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