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Stated Economic and Social Motivations of Farm Tourism Operators

Stated Economic and Social Motivations of Farm Tourism Operators Farm tourism enterprises combine the commercial constraints of regional tourism, the nonfinancial features of family businesses, and the inheritance issues of family farms. They have theoretical significance in regional tourism geography and economics, family tourism business dynamics, and rural diversification. We examined motivations of farm tourism operators throughout Australia using both qualitative and quantitative methods. In contrast to Europe and the United States, social motivations are marginally more important overall than economic motivations. For most operators, however, both are important; and different motivations are dominant for different types of farm landholders and at different stages in farm, family, and business lifecycles. For some families, tourism is a critical component of income streams to keep the current generation on the family property and provide opportunities for succeeding generations. For others it combines social opportunities with retirement income. Tourism, agricultural, or rural initiatives, including farm tourism, need to incorporate this diversity. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Travel Research SAGE

Stated Economic and Social Motivations of Farm Tourism Operators

Journal of Travel Research , Volume 45 (4): 9 – May 1, 2007

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References (53)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0047-2875
eISSN
1552-6763
DOI
10.1177/0047287507299574
Publisher site
See Article on Publisher Site

Abstract

Farm tourism enterprises combine the commercial constraints of regional tourism, the nonfinancial features of family businesses, and the inheritance issues of family farms. They have theoretical significance in regional tourism geography and economics, family tourism business dynamics, and rural diversification. We examined motivations of farm tourism operators throughout Australia using both qualitative and quantitative methods. In contrast to Europe and the United States, social motivations are marginally more important overall than economic motivations. For most operators, however, both are important; and different motivations are dominant for different types of farm landholders and at different stages in farm, family, and business lifecycles. For some families, tourism is a critical component of income streams to keep the current generation on the family property and provide opportunities for succeeding generations. For others it combines social opportunities with retirement income. Tourism, agricultural, or rural initiatives, including farm tourism, need to incorporate this diversity.

Journal

Journal of Travel ResearchSAGE

Published: May 1, 2007

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