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Television Viewing and ABC Program Policy: An Econometric Study

Television Viewing and ABC Program Policy: An Econometric Study There has been a long-standing debate over whether the ABC should engage in programming that is directly competitive with commercial television stations. This study uses an econometric model of television viewing to examine determinants of television set ownership and use, of ABC viewing levels and of diversity in programming. It is established that complementary not competitive programming most enhances ABC viewing levels, though production of greater diversity of television programming may require higher levels of ABC expenditure. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Australian Journal of Management SAGE

Television Viewing and ABC Program Policy: An Econometric Study

Withers, Glenn
Australian Journal of Management , Volume 10 (2): 14 – Dec 1, 1985
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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0312-8962
eISSN
1327-2020
DOI
10.1177/031289628501000206
Publisher site
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Abstract

There has been a long-standing debate over whether the ABC should engage in programming that is directly competitive with commercial television stations. This study uses an econometric model of television viewing to examine determinants of television set ownership and use, of ABC viewing levels and of diversity in programming. It is established that complementary not competitive programming most enhances ABC viewing levels, though production of greater diversity of television programming may require higher levels of ABC expenditure.

Journal

Australian Journal of Management – SAGE

Published: Dec 1, 1985

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