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The Impact of Role Identities on Entrepreneurs’ Evaluation and Selection of Opportunities

The Impact of Role Identities on Entrepreneurs’ Evaluation and Selection of Opportunities Extant research suggests that entrepreneurs’ identities influence the venture creation process. However, we know little about how the “hats” that entrepreneurs wear (i.e., their different role identities) influence how entrepreneurs think about—and select—opportunities. Employing verbal protocol and content analysis techniques, we show that, depending on the role identity assumed, entrepreneurs attend to different opportunity features and make different decisions with regard to opportunity consideration and selection. As a result, role identity has an important situated influence on entrepreneurs’ cognition, which may significantly affect the pattern of growth and pursuit of their new ventures. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management SAGE

The Impact of Role Identities on Entrepreneurs’ Evaluation and Selection of Opportunities

Journal of Management , Volume 43 (3): 27 – Mar 1, 2017

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References (118)

Publisher
SAGE
Copyright
© The Author(s) 2014
ISSN
0149-2063
eISSN
1557-1211
DOI
10.1177/0149206314544747
Publisher site
See Article on Publisher Site

Abstract

Extant research suggests that entrepreneurs’ identities influence the venture creation process. However, we know little about how the “hats” that entrepreneurs wear (i.e., their different role identities) influence how entrepreneurs think about—and select—opportunities. Employing verbal protocol and content analysis techniques, we show that, depending on the role identity assumed, entrepreneurs attend to different opportunity features and make different decisions with regard to opportunity consideration and selection. As a result, role identity has an important situated influence on entrepreneurs’ cognition, which may significantly affect the pattern of growth and pursuit of their new ventures.

Journal

Journal of ManagementSAGE

Published: Mar 1, 2017

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