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The Rock, the Reef and the grape: The challenges of developing wine tourism in regional Australia

The Rock, the Reef and the grape: The challenges of developing wine tourism in regional Australia This paper looks at the challenges facing the further development of the winetourism industry in Australia. Problems identified include the product focus ofthe wine industry, the current cottage-industry mentality of wine tourism, alack of inter-industry cooperation between the wine industry and the tourismindustry, the need to create an overall tourist experience, the issues ofgetting local planning and development consent, the lack of investment funds andthe lack of available data, information and research on wine tourism.Suggestions for new product development are made. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries SAGE

The Rock, the Reef and the grape: The challenges of developing wine tourism in regional Australia

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References (10)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1356-7667
eISSN
1479-1870
DOI
10.1177/135676670300900301
Publisher site
See Article on Publisher Site

Abstract

This paper looks at the challenges facing the further development of the winetourism industry in Australia. Problems identified include the product focus ofthe wine industry, the current cottage-industry mentality of wine tourism, alack of inter-industry cooperation between the wine industry and the tourismindustry, the need to create an overall tourist experience, the issues ofgetting local planning and development consent, the lack of investment funds andthe lack of available data, information and research on wine tourism.Suggestions for new product development are made.

Journal

Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality IndustriesSAGE

Published: Jul 1, 2003

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