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The Role of Marketing Processes in Creating Cultural Meaning

The Role of Marketing Processes in Creating Cultural Meaning An overview of the market system as a cultural institution is presented, and the concept of cultural meaning for material artifacts is discussed. The authors propose a system for representing cultural meaning of objects; this system can summarize the convergence of meaning for most material objects across individuals, subcultures, and time. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Macromarketing SAGE

The Role of Marketing Processes in Creating Cultural Meaning

Journal of Macromarketing , Volume 10 (2): 14 – Dec 1, 1990

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References (53)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0276-1467
eISSN
1552-6534
DOI
10.1177/027614679001000204
Publisher site
See Article on Publisher Site

Abstract

An overview of the market system as a cultural institution is presented, and the concept of cultural meaning for material artifacts is discussed. The authors propose a system for representing cultural meaning of objects; this system can summarize the convergence of meaning for most material objects across individuals, subcultures, and time.

Journal

Journal of MacromarketingSAGE

Published: Dec 1, 1990

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