Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

Times Square, Disneyphobia, Hegemickey, the Ricky Principle, and the Downside of the Entertainment Economy

Times Square, Disneyphobia, Hegemickey, the Ricky Principle, and the Downside of the... This paper reviews some recent contributions to the study of commercialism in popular culture in general and to our understanding of the role played by the Disney Corporation in particular. From the viewpoint of marketing theory, the paper examines the critique based on the hegemonic influence of Disney and the impact of the entertainment economy in dumbing down the cultural artifacts offered for public consumption. Ranging from Times Square in New York through a rapidly accumulating Disneyphobic literature to the epiphenomena of a newly discovered ‘Ricky Principle’ and back again, the paper gives some comfort to those concerned with contemplating the pervasive Hege Mickey that confronts the millennial consumer. In short, ‘It’s Fun-Dumb-Mental’. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Theory SAGE

Times Square, Disneyphobia, Hegemickey, the Ricky Principle, and the Downside of the Entertainment Economy

Marketing Theory , Volume 1 (2): 25 – Jun 1, 2001

Loading next page...
 
/lp/sage/times-square-disneyphobia-hegemickey-the-ricky-principle-and-the-ccFg0xZ0GP

References (61)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
1470-5931
eISSN
1741-301X
DOI
10.1177/147059310100100201
Publisher site
See Article on Publisher Site

Abstract

This paper reviews some recent contributions to the study of commercialism in popular culture in general and to our understanding of the role played by the Disney Corporation in particular. From the viewpoint of marketing theory, the paper examines the critique based on the hegemonic influence of Disney and the impact of the entertainment economy in dumbing down the cultural artifacts offered for public consumption. Ranging from Times Square in New York through a rapidly accumulating Disneyphobic literature to the epiphenomena of a newly discovered ‘Ricky Principle’ and back again, the paper gives some comfort to those concerned with contemplating the pervasive Hege Mickey that confronts the millennial consumer. In short, ‘It’s Fun-Dumb-Mental’.

Journal

Marketing TheorySAGE

Published: Jun 1, 2001

There are no references for this article.