Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues

Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on... Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues Lissy C. Friedman I. Introduction companies, like many other corporations, have used A. Corporate Social Responsibility corporate social responsibility activities not only as Corporate social responsibility has become a potential a shield when publicly attacked but as a sword to try path to legitimacy and improved public relations for to change the perception of its very nature in order to both companies that produce mainstream products hold on to its customer base and stave off litigation 2 8 and those that sell vice, such as the tobacco industry. and regulation. Only in an actual litigation setting or Since the early 1990s, the tobacco industry has sought before a regulatory body does the industry drop the to bridge the gap between the public perception it has pretense that it has changed its views and practices. earned as a merchant of death and its goal of gain- At least one tobacco company has employed a strategy ing corporate legitimacy and normality by promoting it calls “societal alignment” not only to convince the programs, positions, and policies it hopes the general public it has http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Law Medicine & Ethics SAGE

Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues

The Journal of Law Medicine & Ethics , Volume 37 (4): 9 – Dec 1, 2009

Loading next page...
 
/lp/sage/tobacco-industry-use-of-corporate-social-responsibility-tactics-as-a-HcEb2l8o8U

References (44)

Publisher
SAGE
Copyright
© 2009 American Society of Law, Medicine & Ethics
ISSN
1073-1105
eISSN
1748-720X
DOI
10.1111/j.1748-720X.2009.00453.x
pmid
20122118
Publisher site
See Article on Publisher Site

Abstract

Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues Lissy C. Friedman I. Introduction companies, like many other corporations, have used A. Corporate Social Responsibility corporate social responsibility activities not only as Corporate social responsibility has become a potential a shield when publicly attacked but as a sword to try path to legitimacy and improved public relations for to change the perception of its very nature in order to both companies that produce mainstream products hold on to its customer base and stave off litigation 2 8 and those that sell vice, such as the tobacco industry. and regulation. Only in an actual litigation setting or Since the early 1990s, the tobacco industry has sought before a regulatory body does the industry drop the to bridge the gap between the public perception it has pretense that it has changed its views and practices. earned as a merchant of death and its goal of gain- At least one tobacco company has employed a strategy ing corporate legitimacy and normality by promoting it calls “societal alignment” not only to convince the programs, positions, and policies it hopes the general public it has

Journal

The Journal of Law Medicine & EthicsSAGE

Published: Dec 1, 2009

There are no references for this article.