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A Brain for Business – A Brain for LifePerson Perception—How Others See Us, How We See Leaders

A Brain for Business – A Brain for Life: Person Perception—How Others See Us, How We See Leaders [This chapter explores how group deliberation and group decision-making occur and how we more or less automatically define status within groups. It also explores how, paradoxically, the mechanisms used for person perception and status determination are also the same mechanisms that are used for brand perception.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Brain for Business – A Brain for LifePerson Perception—How Others See Us, How We See Leaders

Part of the The Neuroscience of Business Book Series
O’Mara, Shane
Springer Journals — Aug 12, 2017
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15 pages

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2018
ISBN
978-3-319-49153-0
Pages
77 –92
DOI
10.1007/978-3-319-49154-7_6
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter explores how group deliberation and group decision-making occur and how we more or less automatically define status within groups. It also explores how, paradoxically, the mechanisms used for person perception and status determination are also the same mechanisms that are used for brand perception.]

Published: Aug 12, 2017

Keywords: Stereotype Content Model; Modern Brain Science; Mentalising Network; Penetrating Head Injury; Nuclear Power Plant Owners

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