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A Brain for Business – A Brain for LifeScene-Setting, Background Information and Tools for Thinking

A Brain for Business – A Brain for Life: Scene-Setting, Background Information and Tools for... [The guiding principles of this book are that ‘knowledge is power’ and that ‘to be forewarned is to be forearmed’. These clichés have a point: to be aware of and to take active strategies to thwart say, pervasive cognitive biases that affect how we all make decisions, are vital and possible. As a result, decision making in business (perhaps under pressure and with poor or insufficient information) may therefore be much more effective. Another important lesson of this book is that the common idea of the brain as hard-wired and therefore immutable is simply incorrect. The key lesson of modern brain science is of the astonishing plasticity of the brain—that it is in fact the most plastic organ in the body. This capacity is referred to as ‘neuroplasticity’. The components of the brain are remodelled, reworked and sculpted by experience—including the experience of reading this text! It is by capitalising on this capacity for change by individuals that business cultures can adapt, learn and evolve. Leveraging this capacity for plasticity also allows changes to become ingrained and instantiated within the culture of the business itself.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Brain for Business – A Brain for LifeScene-Setting, Background Information and Tools for Thinking

Part of the The Neuroscience of Business Book Series
O’Mara, Shane
Springer Journals — Aug 12, 2017
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16 pages

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2018
ISBN
978-3-319-49153-0
Pages
9 –25
DOI
10.1007/978-3-319-49154-7_2
Publisher site
See Chapter on Publisher Site

Abstract

[The guiding principles of this book are that ‘knowledge is power’ and that ‘to be forewarned is to be forearmed’. These clichés have a point: to be aware of and to take active strategies to thwart say, pervasive cognitive biases that affect how we all make decisions, are vital and possible. As a result, decision making in business (perhaps under pressure and with poor or insufficient information) may therefore be much more effective. Another important lesson of this book is that the common idea of the brain as hard-wired and therefore immutable is simply incorrect. The key lesson of modern brain science is of the astonishing plasticity of the brain—that it is in fact the most plastic organ in the body. This capacity is referred to as ‘neuroplasticity’. The components of the brain are remodelled, reworked and sculpted by experience—including the experience of reading this text! It is by capitalising on this capacity for change by individuals that business cultures can adapt, learn and evolve. Leveraging this capacity for plasticity also allows changes to become ingrained and instantiated within the culture of the business itself.]

Published: Aug 12, 2017

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