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A framework for improving e-commerce websites usability using a hybrid genetic algorithm and neural network system

A framework for improving e-commerce websites usability using a hybrid genetic algorithm and... An ever-increasing use of Internet has greatly been affecting the importance of e-commerce websites. As such, analyzing those websites and discovering customers’ purchasing power, the present study tends to propose a framework and an appropriate structure to make the websites more flexible and highly functional. Such an efficient and effective framework facilitates customers’ purchasing capacities. In this framework, different techniques and methods including the genetic algorithm, neural networks, and collaborative filtering are utilized. The pre- and post-execution data show that the proposed framework changes the website structure based on the two criteria, i.e., sales conversion rate and average pre-purchase page views and finally leading to improved website usability. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Neural Computing and Applications Springer Journals

A framework for improving e-commerce websites usability using a hybrid genetic algorithm and neural network system

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References (47)

Publisher
Springer Journals
Copyright
Copyright © 2011 by Springer-Verlag London Limited
Subject
Computer Science; Simulation and Modeling
ISSN
0941-0643
eISSN
1433-3058
DOI
10.1007/s00521-011-0674-7
Publisher site
See Article on Publisher Site

Abstract

An ever-increasing use of Internet has greatly been affecting the importance of e-commerce websites. As such, analyzing those websites and discovering customers’ purchasing power, the present study tends to propose a framework and an appropriate structure to make the websites more flexible and highly functional. Such an efficient and effective framework facilitates customers’ purchasing capacities. In this framework, different techniques and methods including the genetic algorithm, neural networks, and collaborative filtering are utilized. The pre- and post-execution data show that the proposed framework changes the website structure based on the two criteria, i.e., sales conversion rate and average pre-purchase page views and finally leading to improved website usability.

Journal

Neural Computing and ApplicationsSpringer Journals

Published: Jul 8, 2011

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