Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A Guide to SME FinancingMarketing and Creating a Portfolio

A Guide to SME Financing: Marketing and Creating a Portfolio [“Data mining” a bank’s own customer base is recommended as an initial step in constructing an SME lending portfolio. In all likelihood, a bank will have a strong current account base of non-borrowing SMEs. The chapter goes on to recommend looking into service sector firms as good candidates for finance, and a table showing possible financing needs is included. The Guide recommends a “wholesale” rather than a “retail” approach to marketing. Once again, the importance of constructing a broad, shallow loan portfolio is stressed.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Guide to SME FinancingMarketing and Creating a Portfolio

Munro, David
Springer Journals — Nov 5, 2015
Download PDF
3 pages

Loading next page...
 
/lp/springer-journals/a-guide-to-sme-financing-marketing-and-creating-a-portfolio-TVVNHsOTs9
Publisher
Palgrave Macmillan US
Copyright
© Palgrave Macmillan, a division of Nature America Inc. 2013
ISBN
978-1-349-47742-5
Pages
70 –73
DOI
10.1057/9781137373786_9
Publisher site
See Chapter on Publisher Site

Abstract

[“Data mining” a bank’s own customer base is recommended as an initial step in constructing an SME lending portfolio. In all likelihood, a bank will have a strong current account base of non-borrowing SMEs. The chapter goes on to recommend looking into service sector firms as good candidates for finance, and a table showing possible financing needs is included. The Guide recommends a “wholesale” rather than a “retail” approach to marketing. Once again, the importance of constructing a broad, shallow loan portfolio is stressed.]

Published: Nov 5, 2015

Keywords: Trade Fair; Customer Base; Lending Relationship; Loan Officer; Lending Program

There are no references for this article.